Scope of work
Everything included in the rebuild.
The pages you have been clicking through are working front-end code, not screenshots of a design. This is what turning them into a live platform involves — stated in full, including what is deliberately left out.
Foundation
The website itself
Complete rebuild
Every page designed, written and built from scratch on a modern framework, with all existing URLs carried across via proper redirects.
From 450 words to a real site
The biggest single change here. Six treatment categories currently share one short page; each gets a proper page of its own, written from your protocols and reviewed by you.
985 reviews put to work
Your rating and review count in the first screen, pulled live from Google so it stays current, with Review structured data so stars can appear in search results too.
Speed engineering
Target 90+ mobile PageSpeed and under 500 KB first load. Images compressed to WebP, no render-blocking web fonts, global CDN.
Built mobile-first
Designed on a phone screen before a desktop one — particularly important given your evening opening, when nearly all browsing is on a phone.
Accessibility & compliance
Keyboard navigation, screen-reader labelling, colour contrast and clear medical disclaimers — which matter commercially as well as legally.
Being found
Search, local and AI visibility
Reclaiming your own name
Directory sites currently outrank you on your own business details because they publish more about Cosmetica than you do. Enough real content reverses that — the directories have no advantage other than volume.
On-page SEO, every page
One correct H1 per page, a written title and description for each, proper heading hierarchy, internal linking and clean URLs.
Google Business Profile
Claimed, verified, photographed and completed, with your seven-day opening stated clearly — it is a genuine differentiator in Boca Raton.
Directory cleanup
One consistent name, address, phone number and set of hours pushed to every aggregator currently publishing stale details about you.
Structured data
MedicalBusiness, Service, FAQPage and Review markup so Google and AI assistants can read your treatments, hours, rating and answers directly.
Written for AI search
Every heading phrased as a real client question with the answer directly beneath — which is how ChatGPT, Perplexity and Google's AI answers choose what to quote.
Making money
The revenue tools
This is what separates a website from a platform. Each one moves a different number: bookings, prepaid revenue, repeat rate, and basket size.
Your own appointment engine
The single largest opportunity here. You are open until 8pm seven days a week and there is currently no way to book online — so the demand your opening hours attract cannot convert. Four-step booking with live availability, including evening and weekend slots. See it
Gift cards, out of the navigation
You already sell them; they are simply buried. Brought onto the homepage with amount selection, personal message and scheduled delivery. See it
Points and rewards
Credit earned on every treatment and product, applied automatically at the next booking. On injectables — repeated every three to four months — this is what decides who gets the repeat.
Wellness programme management
Hormone therapy and supervised weight loss are your longest-retention relationships. Automated review reminders and progress check-ins keep those programmes running rather than quietly lapsing.
Retail and aftercare
Products attached to the treatments they follow, with refill reminders timed to when the bottle actually runs out.
Page map
What gets built
Pages marked "in this preview" are already clickable.
| Page | Status | Purpose |
|---|---|---|
| Homepage | In this preview | Single commercial H1, treatments with imagery and pricing, booking, wellness, gift cards, FAQ, location |
| Booking | In this preview | Four-step appointment engine including evening and weekend slots |
| Gift cards | In this preview | Amount selection, personal message, scheduled delivery |
| Treatment pages | In the build | 600–900 words each across all six categories, own H1, own schema, own booking CTA |
| Wellness programme pages | In the build | HRT, TRT, IV therapy, PRP — a genuinely unusual offering almost nobody currently discovers |
| Injector & team pages | In the build | Credentials and faces — the trust signal clients look for first |
| Before-and-after galleries | In the build | Consent-managed result galleries per treatment |
| Rewards | In the build | Tiers, earnings calculator, referral programme |
| Article hub | In the build | The question-led content that reclaims your name from the directories |
| Policies | In the build | Privacy, cancellation, medical disclaimer |
The investment
What it costs, and what it has to return
Patient Revenue Platform
Complete rebuildUS$10,000
50% to start · 50% before launch
Roughly 6–8 weeks
What that covers
- Full rebuild — every page written, designed and built
- All existing URLs preserved with proper redirects
- Custom appointment booking engine, no plugin fees
- Gift cards brought onto the homepage and rebuilt
- Points and rewards programme
- Wellness programme automation and review reminders
- Aftercare shop with refill automation
- Before-and-after gallery system with consent management
- Complete on-page SEO across every page
- Google Business Profile claim and verification
- Directory cleanup across major platforms
- Structured data for treatments, FAQs, reviews and location
- Speed engineering to 90+ mobile
- Search Console and Analytics set up and handed over
What has to happen to pay for it
Two independent routes to break-even, and the project delivers both at once. This is deliberately conservative — it assumes no improvement in search ranking at all, which is the outcome we are actually working toward.
Access, audit and architecture
Search Console and Analytics connected so we can finally see real traffic. Google Business Profile claimed and directory listings corrected — this starts working while the build is still in progress.
Design, content and the platform
Every page written and built across all six treatment categories. Booking engine, gift cards, rewards and wellness automation integrated.
Speed, structured data and testing
Performance engineering to 90+ mobile, structured data across all pages, and full testing on real devices before anything goes live.
Go live and hand over
Migration with redirects so nothing already earned is lost, submission to Google, and a training session so your team can run it.
Straight answers
What is not included
Stated up front, because a scope that pretends to cover everything covers nothing.
Removing directory listings about you
Aggregators like Wanderboat and MedicalSpaLocator scrape publicly available business data and generally cannot be forced to remove it. We do not fight them — we out-publish them, so your own site ranks above theirs on your own name.
Ongoing content writing after launch
The build includes all treatment and wellness copy plus the initial article set. Publishing new articles every month afterwards is a separate retainer — worth doing, but not bundled in here so the price stays honest.
Paid advertising
No Google or Meta ad spend and no campaign management. The platform is built so ads convert far better when you do run them, but the media budget is yours to decide separately.
Hosting and domain renewal
Typically $20–$50 a month depending on traffic, billed directly to you rather than marked up through us. Your domain is paid to December 2028.
A guaranteed ranking position
Nobody can honestly promise a specific position on Google, and anyone who does is selling something. What is committed to here is every technical and content factor within our control, executed properly.